University of Nebraska at Kearney

Campaign Goal & Setup

The University of Nebraska at Kearney was looking to change the way they operate their social media, switching from a strictly formal and educational presence and tone to conversational and interactive one.

They teamed up with Gigg to analyze their current social media strategy and find areas of improvement. Working together, they ran a series of comment competitions using instagram reels that opened discussion on highly debated topics and posed a series of questions that encouraged their followers to comment, like, and share posts. 

The Prize

The University of Nebraska at Kearney rewarded winners with a variety of prizes ranging from a campus swag bag to gift cards to local community stores. 

Customizing the Campaign

The University of Nebraska at Kearney took advantage of Gigg’s team of social media experts to discuss topics, filming styles, and captions that would help create higher engagement with their current followers and push their message and brand to new audiences. Gigg’s proprietary competition software was also used to help UNK track entries with ease, accept and automatically communicate with entrants and participants as well as selecting winners.

The Results

With Gigg’s team and software, the University of Nebraska at Kearney’s first 3 Comment Competitions resulted in incredible engagement from their followers. Views on reels rose by nearly 300% with comments increasing from an average of 3 comments per post to over 350 on a single post. Prior to meeting with Gigg’s team of experts, posts from the University of Nebraska at Kearney were averaging an engagement rate of 2.3%. After strategizing a content calendar using best practices and utilizing Gigg’s proprietary software engagement has increased to 8.4%. UNK’s new social strategy is  laying the groundwork for larger campaigns and competitions and creating a culture of engagement with current and prospective students.