About
From Social Buzz to Enrollment Wins
Dixie State University (now Utah Tech University) sought to modernize its digital strategy by showcasing the energy and voice of its student community. With a vibrant campus culture, DSU wanted its social presence to reflect that same authenticity—especially during key recruitment windows.
Challenge
DSU’s social campaigns encouraged student participation but lacked a way to organize, respond to, and capitalize on the user-generated content. The team couldn’t easily engage with student posts or connect social activity to outcomes like inquiries or enrollment.
Goal
DSU partnered with Gigg to streamline how they capture, showcase, and measure student-generated content. The goal was to amplify real student voices across their website and campus displays—while tying social engagement directly to key recruitment metrics like inquiries, visits, and applications.
Solution
DSU partnered with Gigg to bring structure and strategy to its UGC approach. Gigg’s platform aggregated content, enabled real-time student engagement, and made it easy to display top posts campus-wide—with trackable links to drive inquiries and applications. The result: a modern, student-led marketing engine rooted in authenticity and aligned with enrollment goals.
Stats
288% increase in social mentions 126% increase in campus visits 31% increase in student inquiries 76% increase in new student applications 2,318 largest freshman class in university history
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